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NEWS RELEASE

Local Personal Training Studios Merge to Launch
‘Fitness Together North County’

FT Shadowridge and FT La Costa Join Forces to Promote Personal Fitness

San Diego, Calif. – February 20, 2007 – Fitness Together’s La Costa and Shadowridge (Vista) locations today announced their merge and joint launch of Fitness Together (FT) North County.  Both private training studios will now operate under the new brand, “FT North County,” offering customized fitness programs and personal attention, tailored to suit each client’s unique needs and goals. 
 
Prior to the merge, both Fitness Together locations were independently owned and operated by Richard Muscio (La Costa) and Christine Burke (Shadowridge). After realizing they shared the same philosophy for combining business success with a passion for fitness, Muscio and Burke decided to join forces.  As FT North County, they hope to extend their reach to support North County’s growing community of individuals who are seeking support and personal guidance to achieve their fitness goals.

“Both Richard and I have a goal-oriented mindset in both fitness and business, which makes us a natural team for this venture,” said Burke.  “At FT North County we believe that we can make a positive difference in the health of our community, while staying true to our shared enthusiasm for helping others reach their fitness goals.”

At FT North County, Burke will act as general manager and handle operations for both studios, while Muscio will play a “fitness ambassador” role, speaking to local business and organizations to promote healthy lifestyles.  The combined locations currently operate with 10 certified personal trainers, and provide fitness training and lifestyle management programs to more than 100 clients. 

FT North County has a variety of marketing initiatives and special programs in store for 2007, including:

• Walk / Run Training Programs: Walkers and runners of all levels can train safely and effectively to reach their health goals and participate in major race events such as the Carlsbad 5000, San Diego Rock & Roll Marathon, and O’side Turkey Trot.
• ‘Fit Happy Hour’ Events at Yellow Coyote Restaurant for fitness-minded locals to mingle and share tips and strategies on a variety of health-related topics.
• Tailored Fitness Training & Lifestyle Management Programs for pre- and post-pregnancy, weight loss, injury rehabilitation, sport-specific training, flexibility, posture improvement, weight gain, core strength, senior fitness, etc.
• Corporate Fitness Programs designed to support employers in their commitment to promote health among employees

FT North County offers its clients all the benefits of a full-service gym, with the individual attention and support of a personal trainer who designs a fitness regime to match their specific goals.  FT North County’s private studio and certified personal trainers support aspiring athletes who are hoping to increase their endurance, to new mothers who need post-surgery exercise care, to local golfers wanting to improve their performance on the green.  FT North County provides the feel of a neighborhood small business, with the backing of a tried and true personal training regime that is the program of choice for thousands across the nation. 

About Fitness Together
Fitness Together is a training organization that understands the importance of helping clients along their journey to reach their health and fitness goals – whatever they might be.  Founded in 1994, Fitness Together is the largest personal training organization in the world.  

Founded in the belief that what works for one person may not work for another, FT North County is dedicated to providing individualized training plans that are tailored specifically to meet each client’s needs.  The program is not simply about a weight loss “fix”, but rather an opportunity for a client to join a partnership with a team of trainers who will understand their goals, challenges and provide exercise recommendations that will change their life for the better.  For more information about FT North County, please visit www.ftnorthcounty.com or call 760-734-4FIT (4348).

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